What it is to be a licensee in India?

Speaking at the 8th Brand Licensing congress, Chris Evans, MD, Oxford Ltd., Hardik Vasa, co-founder, Vasa International and Lubeina Shahpurwala, co-founder Mustang Socks emphasize on the challenges of operating in licensed merchandise space of India and how to address those challenges while integrating licensing with main-stream retail.

What it is to be a licensee in India? retail therapy
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Travel & Events	Upload TimePublished on 23 Oct 2016

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